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A plain-English overview of how the 11-11 founder agreement works.
Deadline to apply is Wednesday, April 22 at midnight.
We are stating the economics clearly because hidden terms are tired.
For selected founders in 11-11, the core exchange is simple:
one intensive venture-building sprint in exchange for 0.5% equity to Madeline & Co.
Selected founders also receive one year of unlimited use of the Madeline & Co. platform, valued at $12,000.
That is the public headline.
The legal mechanics will be documented in the founder agreement.
What founders receive | What the 0.5% is for |
|---|---|
one intensive build day with Madeline & Co. | The 0.5% reflects: |
strategic and venture design support | the strategy sprint itself |
brand, narrative, and positioning work where relevant | the systems and workflows behind it |
website creation and touchpoint development where relevant | the website and product build support where relevant |
MVP architecture, core product direction, and prototype | the public campaign infrastructure |
support where relevant | the time, expertise, and creative execution involved |
public campaign amplification where applicable | |
a brief founder interview if shortlisted | |
founder orientation before the campaign begins | |
one year of unlimited use of Madeline & Co. |
Why this model exists
Traditional venture studios take far more equity and move far more slowly.
We believe the new era deserves a sharper model. One that is faster, clearer, and less extractive while still being serious about value creation.
Legal summary note
This page is a plain-English overview of the founder participation structure.
Final legal terms will appear in the founder agreement and may vary depending on company formation status, cap table status, and other practical details. Nothing on this page is legal advice.
